Floors worthwalking on.
Ideeal Flooring is Derby's engineered wood, laminate, LVT, vinyl and carpet specialist. We supply and fit beautiful floors that are measured properly, laid to last and finished to a standard you will be glad you asked for.
One showroom, every kind of floor
From real oak herringbone to waterproof LVT and a full wall of carpet, we stock and fit floors for every room and every budget. Come and feel the difference before you decide.
Engineered wood
Our speciality. Real oak tops over a stable core, laid straight or in herringbone and chevron. The look of solid wood with far less movement underfoot.
Solid wood
Traditional solid timber boards that can be sanded and refinished for decades. A proper heirloom floor for living rooms, halls and stairs.
Laminate
Hard-wearing, scratch-resistant and budget-friendly, with wood and stone effects that are hard to tell from the real thing. Ideal for busy family homes.
LVT & SPC
Luxury vinyl tile and rigid SPC: warm, quiet and fully waterproof. Perfect for kitchens, bathrooms and open-plan spaces that take a lot of traffic.
Vinyl
Sheet and cushioned vinyl in a huge range of designs. Practical, comfortable and easy to keep clean, fitted neatly wall to wall.
Carpet
A full showroom wall of carpet from leading UK brands, from soft deep twists to hardwearing loops, with underlay and gripper fitted properly.
An independent flooring shop, run by fitters
Ideeal Flooring is an independent, family-run flooring business based in Derby. We took on the old Formula 1 restoration unit on Shaftesbury Street South and turned it into a proper flooring showroom, where you can see and feel dozens of floors under real light before you choose.
Because Marius and the team both sell and fit, the advice you get is the advice a fitter would give. We check damp and moisture levels, prepare and level the subfloor, and only then lay your floor, so it looks right and stays right for years.
We handle everything from a single hallway to a full new build, and our customers keep telling us the same thing: reliable, tidy, and nothing is too much trouble.

From showroom to fitted, without the guesswork
A good floor is only as good as what it is laid on. Here is how we make sure yours is done properly from the first visit to the last check.
Come and see it
Call in to the Shaftesbury Street showroom and get honest advice on what suits your room, your budget and your household. No pressure, no jargon.
Measure & check
We measure up, check damp and moisture levels and assess the subfloor first, so nothing gets laid over a problem you would only find out about later.
Supply & fit
We level where needed and fit your floor to a high standard, working tidily and leaving everything clean when we are done.
Aftercare
If anything ever needs a second look, we come back and sort it. Our reviews say it best: nothing is too much trouble.
See it, feel it, then choose
Samples on a screen never tell the whole story. Our Shaftesbury Street showroom lets you compare colours, textures and finishes side by side.






Five stars, and every one earned
Outstanding flooring service. From start to finish, Marius and the team went above and beyond for the flooring throughout my new build. They took the time to thoroughly check damp levels and made sure I was properly advised on how to protect my flooring long-term. What really sets them apart is their aftercare.
I recently had engineered wood flooring supplied and fitted by Ideeal Flooring, and I am extremely pleased. The quality of the engineered wood is excellent, a great product with a high-end finish that has completely transformed the space. The fitting was carried out to a very high standard.
I had a really great experience with Ideeal Flooring. From the first interaction to the final result, everything was handled smoothly and professionally. What stood out the most was the attention to detail during installation. The team worked efficiently, kept everything tidy, and made sure the finish was spot on.
We had this company installing our wooden floors. It was a big job and our choice of thick engineered wood did not help matters, and we had a very uneven floor. The team levelled the floor as well as possible and installed the wood flooring. The house looks beautiful now.
From the moment I walked into the shop, the staff were welcoming and knowledgeable. The range of options was excellent, with a wide selection to suit different styles and budgets. The installation process was smooth, efficient, and completed to a very high standard.
Pop into the showroom
Call ahead or just come down. We are happy to talk through options, take measurements and give you a straight, no-pressure price.
Ask about your floor
Tell us the room and roughly what you are after. We will get back to you with honest advice and a price.